I'm Azeem, a Senior Product & UI Designer focused on creating clear,
distinctive digital products and visual experiences across industries and
emerging technologies.
001
My Journey
From visual design to product design.
I started my career in 2019 as a Visual Designer at Ink In Caps, a Mumbai-based MarTech agency. About six months in, I began taking on UI projects, and my first social platform in 2020 changed the direction of my career.
Seven years later, I'm still there — now leading UI/UX design across a wide range of products, industries and emerging technologies. I've worked across SaaS, real estate, technology, fashion, automotive and enterprise, as well as experiences involving AI, AR, VR and spatial computing.
Working largely as an independent designer taught me to take ownership, work through ambiguity and learn by solving problems myself — from early requirements and user flows to UI, prototyping and final delivery.
7+ years · Ink In Caps · Lead UI/UX Designer
002
The Visual Edge
I design for the experience — but I never underestimate the first impression.
Coming from a visual design background, I approach product design with a strong focus on the visual layer. I care about usability, structure and conversion, but I believe visual design is where a product can create its strongest point of difference.
Before people understand an interface, they see it. Typography, hierarchy, composition, colour and detail shape that first impression — and can make a familiar product feel completely different.
My goal is to use that visual leverage without compromising clarity or usability, creating products that are functional, distinctive and worth remembering.